PowerPoint was invented in 1984 by Robert Gaskins as a convenient and effective way to depict graphical information that would support the presenters and complement the presentations. PowerPoint has been complementing presentations since long and we do not this amazing program is going to be obsolete in near future. I am sure Gaskins never wanted the program to be the point of focus while inventing PowerPoint. The focus of the program is of course, is your audience, for whom you formulated the marketing message. People attend your PowerPoint presentation to hear you, get convinced and finally get converted. No doubt, this all happens indirectly when you try to move or inform your audience with your message.
You might be a very experienced presenter but the success of your PowerPoint presentation depends a lot on your presentation design. To be effective with your presentations you need to tame your presentation design. As an effective presenter do not let your message and storytelling capability get derailed by poor presentation design. You need to make sure that your slides are not unnecessarily complicated or busy. Nothing in your presentation slides should be superfluous.
When preparing PowerPoint presentations you need to take care of following components of PowerPoint presentation design:
Your visual communication is very crucial for your brand identity as a picture can convey what might take thousand words to express. PowerPoint is tested and widely accepted visual tool to communicate your message and it would be helpful therefore to take some time to learn a few things about presentation design in particular and visual communications in general. Learn how to use Microsoft PowerPoint themes and PPT templates
Delivering professional PowerPoint presentation is an art in itself. This blog series is for presenters and marketers who very often create PowerPoint presentations. Whether you’re a college student, business executive, marketer, presenter or a leader of some kind of self-help user group, along with being a good presenter you need to be well versed with PowerPoint program.
Let’s get started and stay tuned for the next post!