Colors speak volumes and your going through this content confirms that you are aware of the emotive power of color. Colors are capable of communicating meaning, triggering emotional associations, eliciting evocative memories buried in our subconscious minds. Colors can persuade or dissuade according to your efforts.
Stanford Web Credibility
Research in one of its publications mentioned that about 46% people determine the worth of a website on the basis of its overall visual appeal! Suggestive, isn’t it! The number is overwhelming, and as such, it makes sense to give your color palette some serious thought, while crafting your presentation and marketing message.
When we talk about corporate branding, choosing the right color scheme is extremely important. Properly thought out color scheme can set the mood of your designs, as brought forth in your PowerPoint presentations and other marketing communications.
In the context of corporate branding, colors have different connotations. It has been proved by many researches. We were of this, and that is why, while building the database of our templates, be it PPT templates
or Word documentation templates
, we digged down into different industry segments to come up with unique and refreshing designs. Similarly, when we start with a new project, we elicit as much as we can about you and your brand to help you regarding colour choices that are made. Below is a visual presentation of the meaning of different colors in business and marketing context:
So, be very specific about minutest details when it comes to selecting color for your visual communication.